Willem Snel is director Intelligent Mobility at &Morgen. Mobility will be the gamechanger in cities and public spaces over the next decade, and cycling is an important part of that transition. From his background as landscape architect and masterplanner, Willem has worked on complex mobility and public space projects in The Netherlands, Taiwan, China, Chile and the UK. These projects varied from integrated urban planning visions for 2040 to landscape design for new cycling routes. Furthermore he has experience in cycling encouragement (behavioural change). His focus is always on how to create the most pleasant spaces for people in order to increase quality of life!